Wednesday, February 17, 2010

Ritchey on Rwanda - "A Deep, Personal Journey"


You know him from the bicycle components that bear his name. Stems, bars, wheels, seat posts and more, are emblazoned with the Ritchey logo.

But behind the logo, there's a real guy...on a real mission.

Tom Ritchey made his name...and his fortune...as a maker of high-quality bike parts. He started making bits and pieces for the godfathers of mountain biking in NorCal in the 1970s, and built that into a road, cross and mountain bike component company.

Then, on a 2005 trip to far-away Rwanda, his life changed...and in the process, he changed a country, too.

We talked at length with Ritchey about Project Rwanda at the 2009 Interbike show in Las Vegas. The time is now right to show you that interview, in its entirety. Take a few minutes, sit back and savor what Tom has to say about his life, his work and finding meaning in it all...in this CycleTo video.

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